Game Branding Apps / Packages

Even though gamers are absorbed in their gaming environments, advertising can get through and is even accepted by gamers, as long as a few rules are observed.

As one might expect, in-game advertising doesn't necessarily follow the same rules as other channels. While there is still a need for an eye-catching creative, logos and lettering need to be distinct and easily readable so they can be instantly absorbed at a glance, particularly in fast-moving environments. And depending on budget a new game can be created with your store or brand built as the background setting of the game to subliminally market your product or service to your target market.

"Online gaming. . .[is] growing at ten times the rate of the total U.S. Internet population and
reaching nearly one out of every two Internet users," said Edward Hunter, comScore director of
gaming solutions. "And the growth in the category is occurring not only at the top gaming destination sites, but also through viral distribution platforms, including widgets and applications. In fact, some online gaming companies that distributed their games across sites are reaching as many people as the top online gaming sites."

readyBUZZ game branding apps and packages are an integral addition to any company’s marketing plan– as our economy starts to move towards a virtual online selling experience.

Hip Hop Example
In this example, a frame has been placed around the game that includes the name of site at the top and the company logo at the bottom right. This was accomplished byusing simple HTML tables.
Quiximity Example
In this example, the game has been placed inside a larger graphic which includes the name of the site at the top and more branding at the bottom. The green color used in the game has been matched by the green in the HTML graphics so that users do not know where the game ends and the page graphics begin.
Tornado Tear-Up Example
In this example, the game has been placed inside a site that already uses branded graphics, images and colors on every page. The game fits into the site because the color of the game's frame matches the color of the page background.